PUTRI, CARINA LOVINALIA MAYDWITRIAS (2014) PENGARUH CITRA MEREK TERHADAP CINTA MEREK DAN WORD OF MOUTH DAN DAMPAKNYA PADA PEMBELIAN ULANG PADA PRODUK PONDS DISURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The influence of brand image on brand love and word of mouth and its impact on repurchase intention products ponds in Surabaya Now days, competition between soap products in Indonesia reached its peak. There are several strong brands such as Biore and Clean n Clear. Ponds become a strong brand and products in Indonesia because of the ability to meet the needs of consumers in appearance. But day after day ponds begin to lose the competition and lose customers. Starting their customers to move to another soap products with more quality functions such as Biore and clean n clear. The purpose of this study was to examine the Influence of brand image on brand love and word of mouth and its impact on repurchase intention products ponds in Surabaya. Data were collected by questionnaire and 125 examined using AMOS 21 software in Structural Equation Modeling. Based on these results, it was found that a significant positive effect of brand image on brand love and wom to repurchase the products ponds in Surabaya has a significant impact. Keywords: Brand Image, Brand Love, Word Of Mouth, Repurchase Intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 Jul 2017 07:16 |
| Last Modified: | 18 Jul 2017 07:16 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2085 |
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