KUSUMA, ADHE BAGUS TIRTA (2014) PENGARUH KESADARAN MEREK, SIKAP DAN NILAI YANG DIRASA TERHADAP NIAT PEMBELIAN ULANG SARIMI DI SURABAYA TIMUR. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
Brand awareness is one of the factor that can make the consumer to identity, to understand and to recognize a specific brand with the result, the consumer will make repurchase intention of some product. In the other hand the reaction of consumers sense about a product will influence consumers decision of product to be purchase or purchased. A consumers decisions of purchase may also be influenced by the perceived value or benefits of the product, then also be consederation of consumers to purchase a product. Therefore, the research will learn the relevance of brand awareness, attitude, and perceived value a product of repurchase intention. This research has 100 samples of the instant noodles of Sarimi’s consumers in East Surabaya. The results of this research was brand awareness, attitude, and perceived value has parcial and simultant significant to influence repurchase intention of sarimi in East Surabaya. Keywords : Brand Awareness, Attitude, Perceived Value, Repurchase Intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 Jul 2017 07:40 |
| Last Modified: | 18 Jul 2017 07:40 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2083 |
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