NURCHOLIS, ELMA PRATIWI (2017) FAKTOR PENENTU PEMBELIAN ULANG SECARA ONLINE PADA UBERCAR DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This study aims to investigate the influence of factors those of Perceive value, ease of use, Facility, Utility, Corporate Reputation, Privacy, Trust, Reliability and Customer Satisfaction toward variable of online buying intention of Ubercar Surabaya. This is the causal research with the primary data of questionnaire as data source. Data analysis used multiple linear regression techniques which preceded the classical assumption in test of normality, multicollinearity and autocorrelation. The samples were as many as 114 people Ubercar consumers in Surabaya. The results showed that the perceived value (X1), utilities (X3), company reputation (X4), and customer satisfaction (X8) has tcount supported by level of significance less then 0.05 so that it has a significant effect toward online purchase intention (Y). Meanwhile, Ease of Use (X2), Privacy (X5), Confidence (X6), and reliability (X7) have tcount are supported by level of significance more then 0.05 so it does not have significant effect toward online purchase intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 06 Jul 2017 03:09 |
| Last Modified: | 17 Nov 2017 08:09 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1616 |
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