ANUGRAH, HILDA GADIS (2016) PENGARUH PERSEPSI HARGA, PERSEPSI KUALITAS, PERSEPSI NILAI, DAN PROMOSI PENJUALAN TERHADAP NIAT BELI PASTA GIGI CIPTADENT DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study was to determine wether the variabel perceived price, perceived quality, perceived value and sales promotion on purchase intention simultaneously can affect on purchase intention. The design of this study be used with judgement sampling. The respondent were selected using certain considerations and characteristics. The data collected as many as 100 respondents through questionnaires. Methods of analysis used in this study are maximum likehood test using SPSS program version 16.0. This study findings also that such perceived price, perceived quality and sales promotion can affect on purchase intention, but perceived value not affect on purchase intention of Ciptadent in Surabaya city. Keywords : Perceived Price, Perceived Quality, Perceived Value, Sales Promotion, and Purchase Intention
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 22 Jul 2016 12:10 |
| Last Modified: | 23 Nov 2017 02:52 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/161 |
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