Pangestu, Sri (2026) Strategi Funding Officer dalam Meningkatkan Perolehan Dana Pihak Ketiga Melalui Produk Tabungan pada Bank Jatim Capem Tambak Rejo. Diploma thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
Increasingly intense competition in the banking sector compels banks to implement more effective strategies to boost the mobilization of Third-Party Funds (DPK), particularly through savings products. This study aims to identify the strategies employed by Funding Officers to increase Third-Party Fund acquisition via savings products at PT Bank Pembangunan Daerah Jawa Timur Tbk (Bank Jatim), Tambak Rejo Sub-Branch, as well as to determine the obstacles encountered and the efforts made to overcome them. The study employs a descriptive approach using qualitative methods. Data were gathered through observation, interviews with Funding Officers and Operational Supervisors, and documentation. Data analysis was conducted through several stages: data collection, data reduction, data presentation, and conclusion drawing. The results indicate that the strategies used by Funding Officers include referal strategies based on recommendations from priority customers, promoting savings products to the general public and educational institutions, and offering promotions to customers who meet specific criteria. Obstacles faced include interest rate competition with other banks, the need for further development of the JConnect Mobile digital service, and limitations regarding the service area. Efforts to address these challenges involve highlighting the advantages of Bank Jatim's products and service quality, educating customers on the use of JConnect Mobile, and intensifying engagement with existing customers. Based on the findings, the strategies implemented by Funding Officers effectively support the increase in Third-Party Fund mobilization through savings products, despite certain implementation challenges. Keywords: Strategy, Funding Officer, Third-Party Funds (DPK), Savings Products.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Finance and Banking Diploma |
| Depositing User: | SRI PANGESTU |
| Date Deposited: | 01 Oct 2026 03:10 |
| Last Modified: | 01 Oct 2026 03:10 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/14395 |
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