Noerjanto, Clarissa Janice (2025) PERANCANGAN BUKU CERITA ILUSTRASI INTERAKTIF BERSERI UNTUK ANAK 4-6 TAHUN SEBAGAI MEDIA PENGENALAN CEMILAN BUDAYA KETURUNAN TIONGHOA-INDONESIA. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This final project focuses on the design of a serialized interactive picture storybook entitled “Ardi and Fen” for children aged 4–6 as a medium to introduce snacks born from Chinese-Indonesian cultural acculturation. The selected snacks—ote-ote, kompyang, and kue ku—are widely consumed but their cultural origins remain little known among the younger generation. The project is motivated by the lack of children’s knowledge about culinary heritage, highlighting the need for engaging and age-appropriate educational media. A descriptive qualitative approach was employed, using observation, interviews, questionnaires, literature studies, and focus group discussions (FGD). The design applied STP, SWOT, and USP analyses to establish visual concepts and communication strategies. The outcome consists of three prototypes of interactive books with colorful cartoon-style illustrations, simple narratives, and interactive features such as pop-ups and lift-the-flaps. The book series not only stimulates children’s reading interest but also promotes parent–child interaction, instills values of tolerance and cultural diversity, and strengthens national identity from an early age. Thus, “Ardi and Fen” serves as an innovative medium for cultural preservation, combining education and entertainment in a meaningful and creative form.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 700 - ARTS & RECREATION > 740 - 749 DRAWING & DECORATIVE ARTS > 741 - DRAWING & DRAWINGS 700 - ARTS & RECREATION > 740 - 749 DRAWING & DECORATIVE ARTS > 743 - DRAWING & DRAWINGS BY SUBJECT |
| Divisions: | Bachelor of Visual Communication Design |
| Depositing User: | CLARISSA JANICE NOERJANTO |
| Date Deposited: | 18 Sep 2025 02:42 |
| Last Modified: | 18 Sep 2025 02:42 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13743 |
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