Rhamadhani, Thania Esty (2025) Digital Marketing Transformation Plan: Perancangan Strategi Pemasaran Digital Berbasis Website Studi Pada UMKM Achas Collection. Diploma thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This research was conducted at Achas Collection MSME, a convection business that was established in 2015. The marketing strategy implemented previously was still limited to conventional methods such as distributing brochures and word of mouth, as well as digital marketing that only used WhatsApp Story. This causes the market reach to be not optimal, the ordering system is not efficient, and the business image does not look professional. As a solution, this research designs a product promotion website that is integrated with catalogs, prices, product descriptions, business profiles, and order forms that are directly connected to WhatsApp Business. The website is designed with a professional and user-friendly appearance to attract customers' attention and build a modern business image. The results showed that the implementation of a website integrated with WhatsApp Business significantly improved the ease of access to product information, expedited the ordering process, and expanded the reach of promotion. Customers responded positively to the ease of use and informative website display. Those, the existence of a website that has been integrated with other platforms is an effective strategy to increase competitiveness and support the sustainable growth of Achas Collection MSMEs.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 600 - 609 TECHNOLOGY > 600 - TECHNOLOGY 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | Thania Esty Rhamadhani |
| Date Deposited: | 18 Sep 2025 05:51 |
| Last Modified: | 18 Sep 2025 05:54 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13739 |
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