Vernanda, Bella Ayuda (2024) Analisis Hubungan Spiritual Belief, Visit Intention, & Loyalitas Pada Wisata Religi Sunan Ampel Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
Religious tourism is a type of tourism related to religious activities to deepen the religious insight of visitors. A tourist attraction requires the loyalty of visitors to keep visiting consistently. In getting this loyalty, there are several factors that can influence, namely spiritual belief and visit intention. The spiritual trust of the community and the high willingness to visit can make loyalty to a religious tourism increase. This study aims to examine the influence of spiritual belief, visit intention, and loyalty on Sunan Ampel Surabaya Religious Tourism. The number of respondents from this study is as many as 276 SEM-PLSS respondents with the criteria of people who have visited Sunan Ampel Surabaya religious tourism. The sampling technique is using purposive sampling. The analysis technique used to see the influence between independent variables and dependent variables is using SEM-PLS (Structural Equation Model-Partial Least Square) using the Smart PLS 3.0 program. The results of this study prove that spiritual belief has a significant positive effect on visiting intention with a significant value of 0.000 < 0.05 and visiting intention also has a significant positive effect on loyalty, obtaining a significant value of 0.000 < 0.05. Keywords: Spiritual Belief, Visit Intention, and Loyalty
Item Type: | Thesis (Undergraduate) |
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Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 335 - SOCIALISM AND RELATED SYSTEMS |
Divisions: | Bachelor of Islamic Economic |
Depositing User: | BELLA AYUDA VERNANDA |
Date Deposited: | 30 Apr 2025 03:25 |
Last Modified: | 30 Apr 2025 03:25 |
URI: | http://eprints.perbanas.ac.id/id/eprint/13478 |
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