PENGARUH CITRA PERUSAHAAN TERHADAP NIAT PEMBELIAN ULANG DENGAN MEDIASI NILAI YANG DIRASA, KEPUASAN PELANGGAN DAN KEPERCAYAAN PADA JASA EKSPEDISI JNE DI SURABAYA

ASTUTI, DAMIAR (2013) PENGARUH CITRA PERUSAHAAN TERHADAP NIAT PEMBELIAN ULANG DENGAN MEDIASI NILAI YANG DIRASA, KEPUASAN PELANGGAN DAN KEPERCAYAAN PADA JASA EKSPEDISI JNE DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

The title of this research is “ the influence of the image of a company against intention to purchase reëxamined with mediating value in taste, satisfaction and trust against services expedition JNE in surabaya “. Based on the title, then the research also aims to determine the influence of relationship at all overcome. Object of this research is services expedition jne, object is based on as by tougher competition in services expedition. In addition, the selection of the object also is based on the level of complaints because of the many service users of such expeditions. In this study, researchers used a number of respondents as much as 140. To research this in the sample used technique non probability sampling, techniques used namely purposive sampling. While in gathering data, this study using data ) and primary ( a questionnaire used for the analysis is use SEM AMOS. The results of this research that is, they would be on hypothesis a total of 7, only 2 hypothesis whose outcome is not significant. While other significant hypothesis, 4 2 hypotheses that are not significant are H4 and H5. Keyword : Corporate Image, Perceived Value, Satisfaction, Trust, dan Repurchase Intention.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 18 May 2017 10:37
Last Modified: 18 May 2017 10:37
URI: http://eprints.perbanas.ac.id/id/eprint/1339

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