Suyono, Shelsha Maulania Dwi (2025) Pengaruh Kualitas Produk, Word Of Mouth, Persepsi Harga dan Brand Image Terhadap Keputusan Pembelian Mie Gacoan. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This study aims to evaluate the purchase decisions of Gacoan Noodle. The sample is the study totalled 161 respondents who bwere respondents who have consumed Gacoan Noodle. Sampling using purposive sampling method with multiple linier aggression data anlysis technique. The data analysis tool uses SPSS version 24 software. The result of this study reveal that product quality has a significant effect on purchasing decisions for Gacoan Noodles. Word Of Mouth has a positive and significant effect on purchasing decisions for Gacoan Noodles. Price Perception has a positive and significant effect on purchasing decisions and Brand Image has a positive and significant effect on purchasing decisions for Gacoan Noodles. Keywords : Brand Image, Product Quality, Price Perception, Purchase Decisions, Word Of Mouth
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | SHELSHA MAULANIA DWI SUYONO |
| Date Deposited: | 11 Mar 2025 22:28 |
| Last Modified: | 11 Mar 2025 22:28 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13357 |
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