Pramesti, Adinda Dewi (2025) An Analysis Of The Relationship Between Mindfulness, Customer Experience, Word Of Mouth And Revisit Intention In The Nature Tourism Context. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This study aims to empirically examine the influence of mindfulness, customer experience, word of mouth, and revisit intention, as well as the role of customer experience as a mediator between word of mouth and revisit intention. Respondents in this study were tourists who had visited Mangrove nature tourism in Surabaya, with a sample size of 232 respondents. This research uses quantitative methods with Partial Least Squares (PLS) based Structural Equation Modeling (SEM) analysis techniques. The results showed that mindfulness has a positive and significant effect on customer experience. In addition, customer experience significantly influences word of mouth, and customer experience also has a significant positive influence on revisit intention. These findings indicate that a positive traveller experience can encourage them to share their good experiences with others and increase their revisit intention. The research's practical implications provide insights for Mangrove nature tourism managers to improve the quality of services and facilities in order to create a better experience for tourists. Thus, it is expected that there will be an increase in positive word of mouth and revisit intention to the destination.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | ADINDA DEWI PRAMESTI |
| Date Deposited: | 10 Mar 2025 06:57 |
| Last Modified: | 10 Mar 2025 06:57 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13239 |
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