Zulfa, Nuriyyah Saffanah Lailataz (2024) Faktor Penyebab Generasi Z Menggunakan Fitur Paylater Sebagai Alternatif Pembayaran. Diploma thesis, Universitas Hayam Wuruk Perbanas.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB I.pdf Download (600kB) | Preview |
|
|
Text
BAB II.pdf Download (611kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (719kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
BAB V.pdf Download (461kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
Financial technology is digitalisation in the financial sector that can make it easier for people to make transactions. The development of financial technology in Indonesia is currently growing rapidly, especially in fintech lending, fintech lending products that are currently widely used by the public, especially generation Z, namely the paylater feature. This study aims to determine whether the influence of promotion, perceived convenience, perceived benefits, and supporting facilities is the cause of generation Z using the paylater feature. The research method used in this study is descriptive analysis of 96 questionnaires that have been distributed and filled out by generation Z. The results showed that the influence of promotions, perceived convenience, perceived benefits, and supporting facilities caused Generation Z to use the paylater feature as an alternative payment. The most contributing factor is the convenience aspect as well as various promotions and discounts applied to payment methods using the paylater feature. The implications of the results of this study can help generation Z to know the factors that cause generation Z to use the paylater feature, so that in the future they will be more careful in determining payment methods Keywords : Paylater, Generation Z, Financial, Technology, Payment Methods
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Finance and Banking Diploma |
| Depositing User: | NURIYYAH SAFFANAH LAILATAZ ZULFA |
| Date Deposited: | 08 Mar 2025 04:58 |
| Last Modified: | 08 Mar 2025 04:58 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13212 |
Actions (login required)
 |
View Item |