ASRI, SUMYWI RINNUKTI (2013) PENGARUH FAKTOR TRANSAKSI TERHADAP KEPERCAYAAN MEREK DAN LOYALITAS MEREK SECARA ONLINE. Undergraduate thesis, STIE PERBANAS SURABAYA.
|
Text
ARTIKEL ILMIAH.pdf Download (880kB) | Preview |
|
|
Text
COVER.pdf Download (115kB) | Preview |
|
|
Text
BAB I.pdf Download (69kB) | Preview |
|
|
Text
BAB II.pdf Download (82kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (186kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (297kB) |
|
|
Text
BAB V.pdf Download (25kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
This study is aimed to determine the influence of transactional factors toward online brand trust and online brand loyalty. Online transaction’s factors consist of Information Quality, Perceptions of Risk, Reference from mouth to mouth, Online Shopping Experience and Sites Reputation. This research is a survey research using questionnaires by Likert scale to measure all the constructs. Questionnaires speeded to students in as many as 14 campus locations in Surabaya. Data calculation for proving the hypothesis is Structural Equation Model. Questionnaires were distributed to 120 people and there are 5 people who do not qualify and excluded out from data so there left only 115 persons. This study’s results showed that the quality of information has significant impact toward online brand trust by 0.301 (p = 0.005); Perceptions of Risk has a direct and significant impact toward online brand trust by 0.472 (p = 0.003), and Online Brand Trust has direct and significant impact toward Online Brand Loyalty of 0.430 (p = 0.000). Keywords: online transaction’s factors, brand trust, brand loyalty, online.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 16 May 2017 07:47 |
| Last Modified: | 16 May 2017 07:47 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1302 |
Actions (login required)
 |
View Item |