Jinus, Yuliana Cintya (2023) Analisis Hubungan Antara Security, Quality, Customer Satisfaction, Dan Intention To Recommend Pada E-Commerce Shopee. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
The development of the digital economy requires strengthening the consumer experience. This study was conducted by testing the relationship between digital economic security when shopping on e-commerce, output quality, customer utility, and the intention to recommend e-commerce to others. A survey was conducted on one of the e-commerce in Indonesia, namely Shopee, to test the relationship above and as many as 225 Shopee consumers were involved in the survey. The data collection method used in the study was to distribute questionnaires directly to respondents. The data collected was then analyzed using a structural equation model. The results of the analysis showed that digital economic security of e-commerce and output quality had a positive and significant effect on customer utility. The next finding, customer utility had a significant positive effect on consumer recommendations. The results of the analysis indicate that e-commerce must always maintain the digital economic security of transactions and the quality of the output offered so as to provide utility to customers. This utility is important for the development of e-commerce because it encourages customers' intention to recommend the e-commerce to other consumers. Keywords: Economic digital security, Customer Utility, Output Quality, Consumer recommendation
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | YULIANA CYNTYA JINUS |
| Date Deposited: | 04 Sep 2024 05:06 |
| Last Modified: | 04 Sep 2024 05:06 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12776 |
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