Zalzabilla, Sonia (2024) Pengaruh Citra Merek, Harga, Dan Gaya Hidup Terhadap Keputusan Pembelian Pakaian Bekas Bermerek Di Kota Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
Based on research that has been conducted, the aim of this research is to determine the influence of brand image, price and lifestyle on purchasing decisions for used branded clothing in the city of Surabaya. This research uses a quantitative approach which is carried out by distributing questionnaires to respondents. Respondents were determined using purposive sampling. The data processing technique uses SEM-PLS with smart –pls 4.0 and descriptive analysis uses Microsoft Excel. The research results show that brand image, price and lifestyle have a significant influence on purchasing decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.403 8 - MANAGEMENT INFORMATION SYSTEM 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.45 - BUSINESS COMMUNICATION 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.85 - PERSONAL SELLING |
| Divisions: | Bachelor of Management |
| Depositing User: | SONIA ZALZA BILA |
| Date Deposited: | 27 Jun 2024 08:30 |
| Last Modified: | 27 Jun 2024 08:30 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12600 |
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