Insyani, Ineke Jelita (2024) Pengaruh Gaya Hidup, Religiusitas, dan Kepercayaan terhadap Keputusan Pembelian menggunakan Shopee Pay pada Generasi Z di Kota Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
The objectives of this study are 1) To test and analyse the significance of the influence of lifestyle on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 2) Test and analyse the significance of the influence of religiosity on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 3) Test and analyse the significance of the influence of trust on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 4) Test and analyse the significance of the influence of lifestyle, religiosity, and trust on purchasing decisions using Shopee Pay for generation Z in Surabaya City. The research approach used is quantitative. The population in this study were Shopee Pay users, especially in generation Z in Surabaya City. The sample in this study amounted to 100 respondents using purposive sampling technique. The data analysis technique used was SPSS. The results showed that 1) Lifestyle has a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 2) Religiosity has a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 3) Trust has a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 4) Lifestyle, religiosity, and trust have a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. Keywords: Lifestyle, Religiosity, Trust, Purchasing decisions
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | INEKE JELITA INSYANI |
| Date Deposited: | 05 Jun 2024 08:41 |
| Last Modified: | 05 Jun 2024 08:41 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12368 |
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