Rezwa, Salsabilla Irma (2024) Pengaruh Literasi Keuangan Syariah terhadap Keputusan Pembelian Produk Keuangan Syariah dengan Niat Beli sebagai Variabel Mediasi. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
The aim of this research is to identify the influence of sharia financial literacy on purchasing decisions for sharia financial products with purchase intention as a mediating variable among the population of East Java. The survey method was used to collect data in this research by distributing questionnaires via Google Form media and 345 recorded respondents were obtained. The population in this study is the East Java Muslim community who have moderate income or have used sharia financial products and services. This research uses quantitative analysis with Structural Equation Modeling (SEM) analysis techniques using Partial Least Square (SmartPLS) 4.0 software. The test results show that financial literacy has a significant positive effect on the decision to purchase sharia financial products, and purchase intention mediates the influence of the decision to purchase sharia financial products on the decision to purchase sharia financial products. This concludes that with or without purchase intention, sharia financial literacy can influence purchasing decisions for sharia financial products. Keywords: Sharia Financial Literacy, Sharia Inclusion, Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | SALSABILA IRMA REZWA |
| Date Deposited: | 20 Jun 2024 06:22 |
| Last Modified: | 20 Jun 2024 06:22 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12299 |
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