Jannah, Vina Nur (2024) Pengaruh Islamic Branding, Kualitas Layanan, dan Religiusitas terhadap Minat Beli Produk Di Toko Basmalah pada Masyarakat Kota Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
The number of developing industries makes competition increasingly fierce, especially in the world of retail business. Every year it becomes increasingly clear that the retail business is experiencing rapid development, resulting in competition between one retail company and another. The aim of this research is to test and examine the influence of Islamic branding, service quality, and religiosity on interest in purchasing products at the Toko Basmalah simultaneously and partially. The subjects of this research were consumers who had visited the TokoBasmalah and had known information about Toko Basmalah in the people of Surabaya city. This research uses a data collection method using a quistionnaire method. This research used a sample of 103 respondents. The results of this research explain that the variables Islamic branding, service quality and religiosity both partially and silmutaneously, have a positive and significant influence the variable interest in buying product at the Toko Basmalah. Keywords : Islamic Branding, Service Quality, Religiosity, Interest In Buying
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 336 - PUBLIC FINANCE |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | VINA NUR JANNAH |
| Date Deposited: | 04 Apr 2024 06:06 |
| Last Modified: | 04 Apr 2024 06:06 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12203 |
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