ARIEF, MOCHAMAD ZAINUL (2013) PENGARUH KEPUASAN, KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS PELANGGAN ONLINE SHOP KASKUS. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
Internet is the most media widely use for information, and can be used as a medium of trade. One phenomenon that happened today is a Business Online. Many of entrepreneurs who rely on up to KASKUS sites for selling its product. So, at this time besides the internet up as a place to communicate, it also serve as a means of trade. The ability of a marketer to manage his online shop that functioned as a medium in the trade is something that deserves to be studied further associated with several factors that influence consumer interaction with online marketers so as to establish an intention to re-visit the online shop on the KASKUS sites. In forming the loyalty of a return visit online shop at a site, is influenced by several factors some of which satisfaction, trust and commitment. In the present study, researchers collected data using questionnaires with 136 respondent. The method analysis used in this research is Maximum Likehood test using the program AMOS version 18.0. Keywords: Satisfaction, Trust, Commitment and Loyalty xv
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 15 May 2017 08:22 |
| Last Modified: | 15 May 2017 08:22 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1196 |
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