Prakoso, Hamdi Adityo (2023) Pengaruh Kualitas Layanan Kualitas Produk Citra Merek Dan Kepercayaan Merek Terhadap Loyalitas Nasabah Dengan Kepuasan Nasabah Sebagai Variabel Intervening Pada Nasabah Bank Jatim Cabang Bangkalan. Masters thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
The Priority Cycle Savings is a type of savings account specifically designed to provide comfort and privileges to customers during transactions. Bank Jatim offers various facilities with this savings product, ranging from debit cards to electronic channels, enabling customers to enjoy various conveniences in their transactions. This research adopts a quantitative approach, specifically a causal or cause-and-effect relationship within the quantitative research type. The scale utilized in this study is the Likert Scale, designed for measuring individuals' or groups' attitudes, opinions, and perceptions regarding social phenomena. Hypothesis testing in the research is conducted using the Structural Equation Modeling (SEM) approach with AMOS version 21. The results of this study indicate that Service Quality, Product Quality, Brand Image, and Brand Trust, simultaneously through Consumer Satisfaction, significantly influence Consumer Loyalty in customers of the Priority Cycle Savings product at Bank Jatim's Bangkalan Branch.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.17 - BANKING SERVICES |
| Divisions: | Magister of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 15 Feb 2024 07:16 |
| Last Modified: | 15 Feb 2024 07:16 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11943 |
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