Sari, Dhya (2023) Analisis Penggunaan Aplikasi E-Commerce Shopee Dengan Menggunakan Model Delone Dan Mclean. Masters thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Shopee Is A Marketplace Application Founded By Chris Feng, Which Currently Has Offices In Various Countries, Starting From Singapore, Indonesia, Taiwan, Thailand, Malaysia, Vietnam, The Philippines And Brazil. Shopee Users Have Complained Of Experiencing Various Problems. The Complaint Was Also Conveyed On Social Media Such As Twitter And Instagram. The Cekgangguan.Id Site Received More Than 2,850 Reports Regarding Network And Service Disruptions At Shopee Indonesia. This Study Aims To Analyze The Success Of The Shopee Application Using The Delone And Mclean Methods. The Research Data Was Obtained From 200 Respondents Who Filled Out A Questionnaire For Shopee Users In East Java. Data Were Analyzed Using The Amos SEM Analysis Model. This Study Proves That Use, User Satisfaction Has A Significant Effect On Net Benefits And Performance Impacts. This Research Has Implications For Increasing User, User Satisfaction, Net Benefits Which Ultimately Have An Impact On Application Performance.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 360 - 369 SOCIAL PROBLEMS AND SERVICES; ASSOCIATIONS > 362 - SOCIAL WELFARE PROBLEMS & SERVICES |
| Divisions: | Magister of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 23 Jan 2024 03:25 |
| Last Modified: | 23 Jan 2024 03:25 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11936 |
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