Kumoro, Chowal Jundy (2022) Pengaruh Manfaat Yang Dirasakan, Keunggulan Relatif, Pengaruh Sosial, Persepsi Risiko, Biaya Dan Niat Menggunakan Terhadap Adopsi Ovo Di Provinsi Jawa Timur. Masters thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Electronic wallet (E-wallet) or digital wallet is part of financial technology that provides services or features in financial payment methods that utilize internet services. OVO is an e-wallet service that is widely known and used by the public, but the development of OVO is quite stagnant when compared to its competitors. The purpose of the study is to determine and analyze the effect of perceived usefulness variable, relative advantage variable, social influence variable, perceived risk variable, cost variable on intention to adopt and test and analyze the effect of behavioural intention on consumer adoption of OVO in East Java Province. This study used 130 respondents using questionnaires distributed to respondents online using Google forms. The data processing method used in this research is Partial Least Square (PLS) with WarpPLS 6.0 software. The sample in this study is OVO users who live in East Java Province. The type of sampling in this research is purposive sampling. The Results of the study is perceived usefulness and relative advantages have a significant and positive effect on behavioural intention. Social influence, perceived risk and cost have no impact on behavioural intention. behavioural intention has a significant positive effect on OVO adoption.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 360 - 369 SOCIAL PROBLEMS AND SERVICES; ASSOCIATIONS > 360 - SOCIAL PROBLEMS & SERVICES; ASSOCIATIONS |
| Divisions: | Magister of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 15 Feb 2024 01:52 |
| Last Modified: | 15 Feb 2024 01:57 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11914 |
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