Yuana, Irkhamnah Aisyah (2021) Pengaruh Transparansi Dan Kepercayaan Merek Terhadap Kepuasan Merek Dan Loyalitas Merek. Masters thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Gojek, certainly wants to provide their best services to minimize the customer’s complaint. One of the efforts made by Gojek is to service their customers using transparency, so that all information is conveyed clearly. Transparency is also expected to increase brand loyalty to the customers. This study aimed to analyze the effect of Transparency on Brand Loyalty. The data collection process was carried out by distributing 200 questionnaires with questions on a Likert scale. The sample was taken using a non-probably sampling method. The results of the answers from filling in the questionnaires will be processed and analyzed using Smart PLS. The results of this analysis explain that Transparency and Brand Trust have a significant positive effect on Brand Satisfaction and Brand Loyalty, as seen with the P-Values number.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 360 - 369 SOCIAL PROBLEMS AND SERVICES; ASSOCIATIONS > 360 - SOCIAL PROBLEMS & SERVICES; ASSOCIATIONS |
| Divisions: | Magister of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 24 Jan 2024 07:21 |
| Last Modified: | 24 Jan 2024 07:21 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11897 |
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