Wibowo, Devi Ria (2020) Pengaruh Persepsi Dan Literasi Keuangan Terhadap Loyalitas Berasuransi Dengan Kepercayaan Sebagai Variabel Mediasi. Masters thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Insurance emerges due to unlimited human needs while resources are limited. One of the benefits is protection to gain safety. The need of insurance protection sourced from overcome uncertainty. The purpose of this study to determine the effect of financial literacy and perception of insurance loyalty and mediated trust. Data analysis techniques using SEM in WarpPLS, there are 188 respondents in Indonesia with those used in this study. Based on the results of the study, financial literacy has no significant effect on insurance loyalty. Perception and Trust have a significant effect on insurance loyalty. Trust mediates the effect of financial literacy and perceptions on insurance loyalty.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 360 - 369 SOCIAL PROBLEMS AND SERVICES; ASSOCIATIONS > 368 - INSURANCE |
| Divisions: | Magister of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 23 Jan 2024 03:40 |
| Last Modified: | 23 Jan 2024 03:40 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11885 |
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