The Determinants of Eco-Friendly Tourist Behaviour: Perspectives from Indian and Indonesian Tourists Travelling Abroad

Burhanudin, Burhanudin and Unnithan, Anandakuttan B. (2021) The Determinants of Eco-Friendly Tourist Behaviour: Perspectives from Indian and Indonesian Tourists Travelling Abroad. Anatolia-An International Journal of Tourism and Hospitality, 33 (1). pp. 48-64. ISSN 1303-2917

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Abstract

As India and Indonesia are becoming two sources for international travellers from emerging markets, understanding their eco-friendly behaviour is crucial to developing sustainable tourism. This study investigates the determining roles of nature relatedness, happiness, and willingness to sacrifice for the environment on eco-friendly tourist behaviour. Four hundred and four respondents from India and Indonesia took part in the survey. The results of the study of both Indian and Indonesian respondents consistently indicate how nature relatedness influences eco-friendly tourist behaviour directly and indirectly through their willingness to sacrifice for the environment. However, this study did not find that happiness mediates the influence of nature relatedness on eco-friendly tourist behaviour.

Item Type:	Article
Subjects:	600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions:	Lecturer
Depositing User:	BURHANUDIN BURHANUDIN
Date Deposited:	02 Jan 2024 02:25
Last Modified:	09 Jan 2024 06:14
URI:	http://eprints.perbanas.ac.id/id/eprint/11792

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