Fasya, Aurora Rahyu and Burhanudin, Burhanudin (2022) Masstige Products and Quality of Life. Jurnal Ekonomi, 11 (3). pp. 1012-1020. ISSN 2301-6280
|
Text
JE1 2022 - Artikel.pdf Download (232kB) | Preview |
|
|
Text
JE1 2022 - Korespondensi.pdf Download (250kB) | Preview |
|
|
Text
JE1 2022 - Turnitin 5.pdf Download (2MB) | Preview |
|
|
Text
JE1 2022 - Peer Review 9.35.pdf Download (69kB) | Preview |
Abstract
The culinary world today is not only food that is in demand, drinks are also quite popular. Masstige stands for prestige for the masses and of Starbucks products fall into this category. This study aims to determine the effect of perceived service performance and minimalism on quality of life and in turn, purchase behavior. There were 302 customers of Starbucks participated in the study. The data was analyzed using SEM (Structural Equition Modeling). The results showed perceived service performance and minimalism had significant effects on quality of life and in turn, purchase behavior.
| Item Type: | Article |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Lecturer |
| Depositing User: | BURHANUDIN BURHANUDIN |
| Date Deposited: | 02 Jan 2024 02:49 |
| Last Modified: | 09 Jan 2024 06:15 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11764 |
Actions (login required)
 |
View Item |