Audisani, Irkham Maulana (2023) Pengaruh Harga Yang Kompetitif dan Kepercayaan Dari Perspektif Konstruk Social Commerce Terhadap Intensi Pembelian Sepatu Compass. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This research aims to analyze and identify the influence of competitive prices and trust from a social commerce construct perspective on purchase intentions for Compass shoes. Research was conducted on Compass Shoe Consumers with a total population of 154 people. The sample used was only 154 respondents. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert scale with a scale of 1-5 and analysis for data processing uses the Structural Equation Model (SEM) method with the SMART PLS Ver application. 4.0.0. The research results show that competitive prices and trust from a social commerce construct perspective influence purchase intentions. Keywords: Competitive prices, Trust, Social Commerce Constructs, Purchase Intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | IRKHAM MAULANA AUDISANI |
| Date Deposited: | 28 Dec 2023 02:04 |
| Last Modified: | 28 Dec 2023 02:04 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11703 |
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