Pratama, Jhodi (2023) Pengaruh Persepsi Harga Dan Citra Merek Terhadap Keputusan Pembelian Iphone Di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This research uses primary data. Primary data is data obtained directly from the original source in the form of interviews, opinion polls from individuals or groups (people) or the results of observations of an object, event or test result (object). Questionnaires or questionnaires are also used to obtain this data. According to Sugiyono, (2019) a questionnaire is a data collection technique that is carried out by giving a set of questions or written statements to respondents to answer. The questionnaire or questionnaire used in this research is a closed type of direct questionnaire or questionnaire because the respondent only needs to mark one of the answers that is considered correct. And by using the Linkert scale to determine the score for each question in the distributed questionnaire. The Partial Least Square (PLS) method is the data analysis method used in this research Keywords: Price Perception, Brand Image, Purchase Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS |
| Divisions: | Bachelor of Management |
| Depositing User: | JHODI PRATAMA |
| Date Deposited: | 17 Nov 2023 02:02 |
| Last Modified: | 17 Nov 2023 02:02 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11580 |
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