Maulana, Arman (2023) Pengaruh Harga, Promosi, Kepercayaan Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada E-Commerce Shopee Di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Considering the topic setting mentioned previously, this research design falls into the quantitative research genre. In field data collection techniques, quantitative research emphasizes the use of nuanced numbers. This research has several objectives, one of which is quantitative research. The author uses a quantitative approach because the research data comes from Surabaya students using the questionnaire offered and then transformed into numerical data whose variables can be assessed. Data can be collected using questionnaires to assess the value of one or more variables in a sample or population. Keywords: Price, Promotion, Trust and Service Quality
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS |
| Divisions: | Bachelor of Management |
| Depositing User: | ARMAN MAULANA |
| Date Deposited: | 23 Oct 2023 06:31 |
| Last Modified: | 23 Oct 2023 06:31 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11545 |
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