Maulani, Nurul (2023) Pengaruh Religiusitas Dan Pengetahuan Halal Terhadap Keputusan Pembelian Konsumen Muslim Milennial Pada Produk Skincare Somethinc Di Sampang. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This research is quantitative research. Quantitative research is a research stage that uses data in numerical form as a tool to search for an object. The type of research used is explanatory research because this research explains the relationship between variables, namely Religiosity, Halal Knowledge, Attitudes towards Halal Products, Purchase Intentions, and Purchase Decisions. Judging from the sampling method, the sampling method used by researchers is a non-probability sampling model because the selected samples will be adjusted based on certain criteria. Based on the type of data and research data collection, this research is research that uses primary data originating from surveys via questionnaires distributed to a number of sample respondents. Keywords: Religius And Halal Knowledge, Muslim Consumers' Purchasing Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 200 - RELIGION > 200 - 209 RELIGION > 200 - RELIGION 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS |
| Divisions: | Bachelor of Management |
| Depositing User: | NURUL MAULANI |
| Date Deposited: | 17 Oct 2023 03:28 |
| Last Modified: | 17 Oct 2023 03:28 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11530 |
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