Utomo, Alfian Septinanda Catur (2023) Analisis Pengaruh Citra Produk, Motivasi Konsumen, Harga Dan Ulasan Produk Terhadap Keputusan Pembelian Produk Thrifting Secara Online. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
The research was designed to measure and analyze the results of variables determined by the researcher. The aim of this research is to analyze "The influence of product image, consumer motivation, price, and reviews on online purchasing decisions for thrifting products". The research method that will be used is a descriptive method using a quantitative approach. According to Sugiyono (2019:13) the definition of quantitative is research that uses sampling techniques which are generally carried out randomly and data collection using research instruments and then statistical data analysis which aims to test the hypothesis of the research. The research technique was designed using an online survey method to collect the desired data because the research uses analysis through surveys. Keywords: Product image, consumer motivation, price
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 330 - ECONOMICS |
| Divisions: | Bachelor of Management |
| Depositing User: | ALFIAN SEPTINANDA CATUR UTOMO |
| Date Deposited: | 17 Oct 2023 02:24 |
| Last Modified: | 17 Oct 2023 02:24 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11519 |
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