Pengaruh Pengungkapan Corporate Social Resposibility Terhadap Abnormal Return Pada Perusahaan Sektor Healthcare Industries

Azila, Twinka Metza (2023) Pengaruh Pengungkapan Corporate Social Resposibility Terhadap Abnormal Return Pada Perusahaan Sektor Healthcare Industries. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.

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Abstract

The purpose of this study is to examine the effect of Corporate Social Responsibility disclosure toward abnormal return. The variables of this study consist of CSR disclosure as an independent variable, Return on Equity (ROE) and Price to Book Value (PBV) as control variables, and abnormal return as a dependent variable. The population in this study are healthcare industries listed on the IDX for the 2019-2021 period with the sampling method using purposive sampling so that 43 data samples were obtained that were feasible to be tested. The result has shown that only CSR disclosure does not have a significant effect on abnormal return. The research indicates that both investors and companies still have a low perception about CSR. CSR disclosure does not cause investor reaction, so it does not affect the abnormal return. It is expected to increase the motivation of the companies to disclose CSR. In addition, investors are also expected to be more aware of the importance of CSR issues in the future, so that will increase awareness of the company to implement CSR activities to maximize the positive impacts and minimize the negative impact of the activity. Keywords: Corporate Social Responsibility (CSR), Return on Equity (ROE), Price to Book Value (PBV) dan Abnormal Return

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 657 - ACCOUNTING
Divisions: Bachelor of Accountancy
Depositing User: TWINKA METZA AZILA
Date Deposited: 11 Aug 2023 02:25
Last Modified: 11 Aug 2023 02:25
URI: http://eprints.perbanas.ac.id/id/eprint/11340

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