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PUTRA, ADHIE FIRDIANSYAH (2014) PENGARUH KESADARAN MEREK, ASOSIASI MEREK, LOYALITAS MEREK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK NIKE DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.