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Yuniar, Reisy Yusuf (2017) Pengaruh Promosi Penjualan, Iklan, dan Asosiasi Merek Terhadap Keputusan Pembelian Tiket Maskapai Lion Air Pada Segmen Low Cost Carrier (LCC) di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.