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Yar, Saiyaf (2015) PENGARUH KESADARAN, LOYALITAS, ASOSIASI MEREK, DAN PERSEPSI KUALITAS TERHADAP PERILAKU PEMBELIAN KONSUMEN PADA MEREK PASTA GIGI PEPSODENT DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.