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Waluyo, Ananda Putri (2024) An Analysis Of The Relationships Between Affection, Activation, Overall Brand Equity, And Brand Awareness In The Food And Beverage Industry. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
Burhanudin, Burhanudin and Waluyo, Ananda Putri (2023) How Affection Leads to Overall Brand Equity and Brand Awareness? The Mediating Role of Activation. Jurnal Manajemen Strategi dan Aplikasi Bisnis, 6 (2). pp. 301-314. ISSN 2655-237X