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Ar, Dhita Pratiwi and L, Rini and Samalam, Abdul Gafar and Sasmita, Halida and Hafipah, Hafipah (2022) The Influence of the Britama Savings Marketing Strategy on Customer Satisfaction at PT. Bank Rakyat Indonesia (Persero), Tbk. Batua Raya Makassar Unit. In: The 4th International Conference on Business and Banking Innovations (ICOBBI) 2022.