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Rusiadi, Dodo Fitrian (2017) Pengaruh Asosiasi Merek, Loyalitas Merek, Kesadaran Merek, Dan Citra Merek Terhadap Ekuitas Merek Pada Otak-Otak Bandeng Pak Elan Dan Otak-Otak Bandeng Bu Muzanah Di Gresik. Undergraduate thesis, STIE Perbanas Surabaya.