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Burhanudin, Burhanudin and Mahardhika, Nurpatria Puspayudha Putranagara and Suminar, Bagus and Simanjuntak, Rahman Recha Rahmad and Ningrum, Heny Safitri Hudan (2023) Determinants of the Intention to Purchase Advertised Banking Products. Jurnal Ekonomi, 12 (4). pp. 296-306. ISSN 2301-6280
Ningrum, Heny Safitri Hudan (2023) Pengaruh Norma Subjektif, Sikap, Pbc, Nilai Iklan Dan Ewom Terhadap Niat Beli Produk Perbankan Yang Diiklankan. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.