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SUTARSO, YUDI and TJIPTOHERIJANTO, PRIJONO and BALQIAH, TENGKU EZNI and HALIM, RIZAL EDY (2013) CO-CREATION ACTIVITIES IN HIGHER EDUCATION SERVICES: THE MEDIATING ROLE OF TRUST. In: 5th ASIA PACIFIC MARKETING & MANAGEMENT CONFERENCE 2013, 20 - 23 November 2013, Hilton Kuching Hotel.