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Firdaus, Mohammad Hidayatul (2016) ENGARUH CITRA MEREK, KEPERCAYAAN MEREK, MANFAA T EKONOMI, SIKAP MEREK DAN HARGA DISKON TERHADAP NIAT BELI KONSUMEN SEPEDA MOTOR HONDA DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.