Items where Author is "Waluyo, Ananda Putri"
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Article
Burhanudin, Burhanudin and Waluyo, Ananda Putri (2023) How Affection Leads to Overall Brand Equity and Brand Awareness? The Mediating Role of Activation. Jurnal Manajemen Strategi dan Aplikasi Bisnis, 6 (2). pp. 301-314. ISSN 2655-237X
Thesis
Waluyo, Ananda Putri (2024) An Analysis Of The Relationships Between Affection, Activation, Overall Brand Equity, And Brand Awareness In The Food And Beverage Industry. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.