Items where Author is "Anggraini, Mia Dika"
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Mahmud, Mahmud and Anggraini, Mia Dika (2020) The Impact of Celebrity Endorser and Self Brand Connection on Brand Equity. In: The 2nd International Conference on Business and Banking Innovations (ICOBBI) 2020, 14 - 15 Agustus 2020, STIE Perbanas Surabaya.