Prayoga, Adam (2022) Pengaruh Sosial Normatif, Sosial Informasi dan Kepercayaan Terhadap Niat Belanja Sosial the Executive di Kota Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This study aims to examine the influence of normative, informational influence, and trust on social spending intentions in The Executive. The survey data collected through the distribution of online questionnaires resulted in 120 respondents from the Surabaya area. From the results of the respondents' responses that have been collected, they were analyzed descriptively using SPSS and statistically analyzed using WarpPLS 7.0. This research method uses Structural Equation Modeling. The results showed that the normative influence did not have a significant positive effect on social spending intentions. The influence of information has a significant positive effect on social spending intentions and trust has a significant positive effect on social spending intentions. The results of this study provide valuable new insights for companies about the need to improve new products that are more attractive to customers and make promotions on social media. Free shipping provided by customers on the condition that the purchase does not charge too high a price. This method is carried out to attract The Executive's consumers to provide information to their closest people that The Executive is conducting promotions related to product purchases. Because of this, it can make someone interested in purchasing The Executive's products. Keywords: Normative Influence, Information Influence, Trust, The Executive
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS 500 - SCIENCE |
| Divisions: | Bachelor of Management |
| Depositing User: | ADAM PRAYOGA |
| Date Deposited: | 06 Feb 2023 07:39 |
| Last Modified: | 06 Feb 2023 07:39 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9997 |
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