Nuraini, Rizka (2022) Strategi Pemasaran Digital Untuk Meningkatkan Daya Saing UMKM di Geprek Rasya Q. Diploma thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
Many digital marketing strategies can be used to increase competitiveness and increase sales. The purpose of this research is to find out how digital marketing strategies can be used, forms of promotion that can be used, the advantages of digital marketing strategies that have been created and are ready to be implemented and the obstacles that arise in implementing digital marketing strategies on Geprek Rasya Q in increasing the competitiveness of UMKM. Methods of data collection is done by means of interviews, observation and documentation. Sources of data used are primary data and secondary data. Data analysis in this study used descriptive qualitative research. The results showed that the marketing strategy implemented by UMKM Geprek Rasya Q went well. It is recommended that the UMKM Geprek Rasya Q owner should continue to improve their marketing strategy by utilizing social media as a promotional medium. Keywords: strategy, digital marketing, competitiveness, UMKM
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT |
| Divisions: | Finance and Banking Diploma |
| Depositing User: | RIZKA NUR\' AINI |
| Date Deposited: | 30 Nov 2022 07:41 |
| Last Modified: | 30 Nov 2022 07:41 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9880 |
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