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Factors Influencing the Adoption Intention of Using Mobile Banking Service in Covid-19 Pandemic Period: The Mediating Role of Behavioral Intention

Primandaru, Noormalita and Triyana, Gita Nirmalasari (2022) Factors Influencing the Adoption Intention of Using Mobile Banking Service in Covid-19 Pandemic Period: The Mediating Role of Behavioral Intention. In: The 4th International Conference on Business and Banking Innovations (ICOBBI) 2022.

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Abstract

This study aims to examine the effect of perceived usefulness, perceived ease of use, perceived risk on the adoption of Mobile banking service users: the mediating role of behavioral intention during the Covid-19 pandemic. Mobile banking service provides services that make it easier for users. This type of research uses quantitative methods, and data collection uses questionnaires via a google form. The sampling technique used in this study is a non-probability sampling technique with a purposive sampling method. The data source used is primary data, with 140 respondents using a mobile banking service. The data analysis technique uses a structural equation modeling (SEM) model with partial least squares (PLS) data processing tools on SmartPLS 3.0 software. The results of this study indicate that: (1) the perceived usefulness has a positive effect on the adoption of mobile banking service, (2) the perceived ease of use has a positive effect on the adoption of mobile banking service, (3) the perceived risk has a negative effect on the adoption of mobile banking service, (4) behavioral intention has a positive effect on the adoption of mobile banking service, (5) behavioral intention mediates the effect positive perceived usefulness on the adoption of mobile banking service, (6) behavioral intention mediates the positive effect of perceived ease of use on the adoption of mobile banking service and (7) behavioral intention mediates the negative effect of risk perceived on the adoption of mobile banking service. Keywords: Perceived Usefulness, Perceived Ease Of Use, Perceived Risk, Behavioral Intention, Adoption, Mobile banking service

Item Type: Conference or Workshop Item (Paper)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
300 - SOCIAL SCIENCE > 332.17 - BANKING SERVICES
Divisions: ICOBBI (International Conference of Business and Banking Innovations)
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 27 Jun 2022 02:29
Last Modified: 28 Jun 2022 02:45
URI: http://eprints.perbanas.ac.id/id/eprint/9336

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