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Balanced Scorecard Contribution to Business Strategy in PT XYZ National Shipping Company

Agustha, Yudith and Lutfi, Lutfi (2022) Balanced Scorecard Contribution to Business Strategy in PT XYZ National Shipping Company. In: The 4th International Conference on Business and Banking Innovations (ICOBBI) 2022.

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Abstract

The purpose of this study is to determine the contribution of the Balanced Scorecard in building business strategy, analyze customer problems, the role of information technology infrastructure in implementing business strategy, and analyze the effect of implementing the Balanced Scorecard in PT XYZ's business strategy. This research is a qualitative research and data collection technique by spreading 100 questionnaires to customers and employees of PT XYZ as well as researcher observations of company documents. This study uses descriptive data analysis techniques where researchers collect data, re-check the correctness of answers given by respondents through questionnaires, simplify data and discard incorrect data, re-examine from repetition data, and the formulation of the conclusions of the research presented. The results of this study indicate that by implementing the Balanced Scorecard in PT XYZ's business strategy, it can increase seal sales by 25%, increasing the use of the MyXYZ application is 65% which also shows an increase in the number of customers by 30% within 2 months. Keywords: Balanced Scorecard, Business strategy, Information Technology, Strategy

Item Type: Conference or Workshop Item (Paper)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.45 - BUSINESS COMMUNICATION
Divisions: ICOBBI (International Conference of Business and Banking Innovations)
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 22 Jun 2022 03:34
Last Modified: 28 Jun 2022 02:01
URI: http://eprints.perbanas.ac.id/id/eprint/9259

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