Lingga, Ropelita (2022) Pengaruh Layanan Pelanggan, Pengiriman dan Harga terhadap Kepuasan Pelanggan dan kesetiaan pelanggan Pengguna Layanan Jasa J&T Express di Kab. Simalungun. Undergraduate thesis, Universitas hayam Wuruk Perbanas Surabaya.
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Abstract
This study aims to determine the effect of customer service, delivery and price on customer satisfaction and customer loyalty of J&T Express service users in Kab. Simalungun. The sample selection was based on purposive sampling with a total sample of 137 respondents, 30 for small samples and 107 for large samples. The data collected is secondary data by collecting tactics using surveys, where this study distributes online questionnaires. This study uses a research approach with partial least squares data analysis technique. The results of this study indicate a significant positive effect on customer satisfaction and customer loyalty.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | ROPELITA LINGGA |
| Date Deposited: | 08 Jul 2022 07:39 |
| Last Modified: | 08 Jul 2022 07:39 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8982 |
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