Ibrahim, Maharani Dwi (2021) Pengaruh Citra Merek Keagamaan dan Kepercayaan Merek Terhadap Loyalitas Merek Pelanggan Busana Muslim Rabbani di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (640kB) | Request a copy |
|
|
Text
COVER.pdf Restricted to Registered users only Download (1MB) | Request a copy |
|
|
Text
BAB I.pdf Download (514kB) | Preview |
|
|
Text
BAB II.pdf Download (612kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (449kB) | Request a copy |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (1MB) | Request a copy |
|
|
Text
BAB V.pdf Download (104kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (713kB) | Request a copy |
Abstract
The purpose of this study was to analyze the effect of brand image and brand trust on brand loyalty among Rabbani fashion customers in Surabaya. This research is a causal research with the independent variable religious brand image and brand trust and the dependent variable is customer brand loyalty. Primary data collection was carried out using an online questionnaire, namely the Google Form. The number of respondent samples was 130 respondents which consisted of 30 respondents for small samples and 100 respondents for large samples. Data analysis uses structural company modeling supported by WarpPLS 7.0. The results of this study indicate that Religious Brand Image and Brand Trust have a significant positive effect on Brand Loyalty of Rabbani Muslim Clothing Customers in Surabaya
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 200 - RELIGION |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | MAHARANI DWI IBRAHIM |
| Date Deposited: | 27 Mar 2023 02:48 |
| Last Modified: | 27 Mar 2023 02:48 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8584 |
Actions (login required)
 |
View Item |