Baswedan, Faizah (2020) Pengaruh Kemudahan dan Brand Awareness terhadap Minat Menggunakan Fintech Berbasis P2P (Peer to Peer Lending) Syariah pada Aplikasi Ammana. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this study was to examine the effect of Ease of Use and Brand Awareness on Interest in Using Sharia-based peer to peer Lending based on Ammana Applications. The selected population is all Islamic banking financing customers in East Java. While the samples in this study were customers using financial services in Surabaya and Sidoarjo in 2019, taken by 70 respondents. The sampling technique in this study uses non-probability sampling with judgment sampling method. This research methodology uses the causal study method. The results showed that the Ease of Use had a significant positive effect on Interest in Using amounting to 10,945> 1,960 and Brand Awareness had a significant positive effect on Interest in Using Sharia-based peer to peer lending based on the Ammana Application, amounting to 2,030> 1,960. Keywords: Ease of Use, Brand Awareness, Interest in Using
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | FAIZAH BASWEDAN |
| Date Deposited: | 05 Nov 2021 08:57 |
| Last Modified: | 05 Nov 2021 08:57 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8421 |
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